Muérdago, a Mexican company founded in 1970, initially specialized in importing distinctive and high-quality Christmas decorations and flower arrangements. Transitioning in 1995, Muérdago began collaborating with female artisans to craft its unique line of holiday decorations. After years without a defined identity, we crafted a fresh persona for this longstanding brand. Muérdago's renewed identity embodies tradition and elegance, seamlessly blending with a vibrant, modern interpretation of the holiday season, maintaining a delightful and luminous atmosphere.

Art direction, design and strategy: Alfredo Valerio, Regina Vargas